When The Akatu Institute was searching for a way to bring awareness to the growing problem of wasteful water consumption, they came to PorQueNão? to help develop a plan. PorQueNão? is a full-service mobile marketing firm based in São Paulo, Brazil specializing in mobile strategy and mobile app development. With a mobile strategy in place, PorQueNão? built the Fake Shower app using Parse as their mobile back-end, saving engineering time, increasing functionality, and implementing push notifications quickly and seamlessly.
Earlier this month, we sat down with Vinicius Porto, CEO & Partner at PorQueNão? and asked him a few questions about his team’s involvement with Fake Shower.
What can you tell us about PorQueNão? as well as your role there?
We’re a mobile marketing company, based in São Paulo, whose mission goes way beyond programming apps. At PorQueNão? we believe that mobile is not only about technology, but about people willing to be connected to brands through technology.
As for me, I have a bachelor’s degree in Business Administration from ESPM (Escola Superior de Propaganda & Marketing) and a Master’s Degree in Marketing from the University of Sao Paulo. I have over 12 years of experience in Marketing, Trade Marketing and Sales at companies such as Nestlé, Unilever, GE and Schincariol (Kirin Holding), where lead brands include Nestle Desserts, Knorr, Becel, Flora, Devassa, etc.
How did you hear about us?
Pedro Milanez, our COO, met one of your engineers at WWDC, who explained more about Parse and its unique mobile integration through your own SDK. We started using your beta version and since then, we’ve never stopped using Parse on our applications.
What were the key benefits you have found while working with Parse?
Easy integration with our apps to host online content and work with segmented push notifications in an extremely fast and easy way!
Can you give us an overview of the Akatu Fake Shower app?
Akatu Institute’s mission is to educate and mobilize society for conscious consumption and make consumers aware of the importance of their consumption choices as an instrument to transform society and the environment. Celebrating World Water Day, we wanted to bring consumers’ attention towards water waste in a humorous way.
How did we help in the development of Fake Shower and what Parse features are used in Fake Shower?
Parse was fundamental to the Akatu app development. We only had 3 weeks to develop this app, so aside from saving time through Parse, we managed to store and measure each user’s water saving info and sum it all up, compute the total amount saved by all users, and show how the app raised users’ awareness of water consumption over time. We were also able to use segmented push notification channels to congratulate users who reached important marks, such as one and two million water liters saved.
As of August 2012, how many overall downloads have you seen for Fake Shower?
We’ll reach 40,000 downloads by the end of this week.
Did using Parse decrease development time?
Yes! It has considerably decreased development time, especially on projects that need back-end support.
What do you love most about Parse?
Parse was really easy to implement and has extensive documentation.
Fake Shower was the top downloaded free app in the Brazilian Apple App Store and to date has saved over 1 million liters of water. To download The Akatu Institute’s Fake Shower, built by PorQueNão?, click here.