Don’t Be Pushy: 10 Useful Tips for Awesome Push Notifications

In today’s mobile world, a lot of the most popular apps are successfully using push notifications to increase user engagement. Push notifications are short messages sent directly to a user’s mobile device from within an app that, when used properly, can increase user traffic, notify customers of important information likes sales and new products, and…

Visualizing your Parse data

We strongly believe that the data you store on Parse is wholly yours. With our import and export features you can perform advanced analyses on this data, but we want to make it even easier for you to gain insightful visibility into your app. Today we are launching a revamped dashboard page with updated graphs. You can now see…

Introducing the SendGrid Cloud Module

A few weeks ago, we unveiled Cloud Modules, a new way to integrate your Parse app with third-party services. With that release we promised several more modules would be on their way. Today, we’re happy to announce the first of these new modules, SendGrid. SendGrid provides an easy to use email service that allows you to…

Back to the Mac: Parse Adds OS X Support

Acorns and oak trees. The Apple ][ and the iMac. Anakin Skywalker and Darth Vader. In a long-standing tradition of little things growing up to bigger and more awesome versions of themselves, the Parse iOS SDK developers know and love has grown to now support both iOS and OS X. Working with data and files…

Parse Adds Support for Windows Phone 8

Microsoft’s latest releases aim to create mobile experiences that appeal to the individual rather than the masses.  As a result, there are even more opportunities for developers to build new and exciting apps. Your app needs a backend and Parse has you covered! Today, we’re announcing the availability of our Windows Phone 8 SDK. If…

Local Push, Because it’s 5 O’Clock Somewhere

Everyone at Parse loves solving complex problems with stark simplicity; today we’ve helped simplify global engagement. Studies show that active push engagement increases user retention. As your app becomes more successful, however, campaigns must be more carefully crafted. Highly engaging campaigns consider the time of day which a user is most likely to respond to…

Log In with Facebook on Windows 8

Just a few weeks ago, Parse launched its Windows 8 SDK, and we’ve been hard at work adding features ever since. Our latest release adds login and linking with Facebook so that your users don’t have to go through the hassle of creating yet another username and password for your apps. Getting started with Facebook…

Animating the Cloud Modules Icon

Every time we launch a new product, we try to offer our users a delightful experience on our landing pages. This sometimes involves creating a nice animation that gives life to the product icon. We received so much great feedback for our Cloud Code icon animation that we really wanted to do something cool for…