Thomas Bouldin

Android Push Gets Major Refresh

We're excited to announce today that the Android Push API is getting its biggest facelift since inception. We've rethought the API to bring Parse Push better in line with both other Parse APIs and traditional Android development. The new API simplifies developer setup, provides better reliability, and is much more easily extended or customized to...

Ready for iOS 8? So is Parse Push

In this year's WWDC, Apple announced some great changes to iOS Notifications. First, Apple has increased the maximum payload size to two kilobytes rather than 256 bytes. This new limit is retroactive and works with all existing devices! The more subtle changes to push notifications involve security and interaction with notifications. "Silent" pushes are push...

Parse Push Available on Windows 8 and .NET

Push Notifications are a core component of Parse's strategy to enable developers to create rich and engaging apps easily and without the need to manage servers. Push Notifications can help increase user engagement by drawing users back into an app when fresh content is available. We are excited to release a series of features which...

This is Objective-C under the Hood

Recently, I was invited to speak at NSMeetup, a local meetup for Objective-C developers. Since I had recently been programming against the Objective-C runtime, I offered to give a talk on the subject. The idea took off, but it soon became clear that people were more interested in knowing how the runtime works conceptually than...

Local Push, Because it's 5 O'Clock Somewhere

Everyone at Parse loves solving complex problems with stark simplicity; today we've helped simplify global engagement. Studies show that active push engagement increases user retention. As your app becomes more successful, however, campaigns must be more carefully crafted. Highly engaging campaigns consider the time of day which a user is most likely to respond to...

Parse Command Line Tools available for Windows

Today we announced a new SDK for Windows 8, and we are excited to see the great things our developers will build with it. Parse believes in a simple development process where developers can build connected apps without managing servers. Some apps still need server code, so we built Cloud Code to accomplish this complicated...

A Closer Look at Installations

The PFInstallation class (ParseInstallation on Android) is the heart and soul of Advanced Push Targeting. Each copy of your application has an Installation that uniquely represents your app on that device. You can attach any information you want to that device and use that information when filtering to whom you would like to send push...