As a long-standing player in China’s gaming and internet industries, Elex was founded in 2008 with a focus on developing mobile games. With partners including Baidu, Tencent, Alibaba, DD Tank, and Giant Interactive, Elex has grown rapidly, rising to the forefront of game development in both Asian and Western markets.
The latest to Elex’s gaming family, Age of Warring Empire, has soared to the top of the charts, with over 20 million downloads to date. It has also charted as one of the top 30 grossing apps on Android for several consecutive months. Age of Warring Empire is supported by Parse Push, and the game is popular on both the Android and iOS platforms.
While strategy and war games are popular no matter the hemisphere, Elex decided to add yet another element of complexity to Age of Warring Empire. Beyond the basics of a strategy game, the team explored RPG elements and a top-notch player vs. player system to craft a unique experience found only in Age of Warring Empire.
These layers of complexity have attracted a strong user base, and in order to communicate directly with players, Age of Warring Empire uses Parse Push. These push notifications prove to be pivotal in gameplay, as notifications are sent when important events occur in a player’s Empire. Additionally, Age of Warring Empire is able to retain their players’ attention with a daily check-in award powered by a push notification. Competitions and flash sales are regular occurrences in the app as well, and key drivers of traffic and retention. Particular attention is paid to these events with the help of Parse Push.
As Evan Wan, producer of Age of Warring Empire, notes:
Parse is beneficial in its convenience, ease-of-use, and efficiency. Normally, it takes us more than 48 hours to acquire good data, and Parse requires less than half that time. Additionally, Parse provides us with statistical accuracy and a range of analyses.
As empires continue to flourish, and with it, the crucial importance of consistent player engagement, Age of Warring Empire can efficiently and directly communicate to players with the help of Parse Push. Age of Warring Empire is available on the App Store and the Google Play Store.